School administrators use blogs for personal expression, to gain insight, and to keep track of data.

Since blogs are a venue for expressing one's personal thoughts and reflections, creating a document to share with others is a powerful tool for modeling educational philosophy.  In a blog a school principal can chronical his thoughts over a period of time and then return at a later date to revisit those thoughts in the quest for insight into choices and decisions made.  It can also be part of the process to gain insight to link the blog to the blogs of  posters with similar material, or to open one's blog to comments.  Sharing one's blog with colleagues and students is very fine way to be visible within the learning community.

A blog can also be used to keep track of data by using questionaires and surveys.